Monday, March 26, 2007

Shooting Board MTR : with Story Line

MTR Shooting Board with Story Line



Around 21.59 in MRT, the 3 English hard core Manchester United fans were their football club jerseys (same color but difference style), stand there anxiously.



Fan 1: (He look at his wrist watch some look around and wish to get to the destination ASAP.)
Fan 1: The match has already kicked off man!!! It’s all you bloody faults we’re late!!!

(Fan 1 blame the others because of Fan 2 was late and make them late for a big match)

Fan 2: Eh, eh! Calm mate! I’m sure they haven’t start yet

(Even though, Fan 2 knew the match already begun because they kicked off at 22.00 at Hong Kong time Fan 1 gives Fan 2 a sarcastic look and thought Yeah bloody right mate!!!)





Fan 3: We’ve still got ten stops to go….um…






(Fan 1 and Fan 2 turn around and give Fan 3 a disapprove look just like if Fan 3 didn’t say anything that wouldn’t make the world explored. In the other word Would you just shut up!!!)







While the 3 English hard core Manchester United fans still argue, the camera will focus on the hip hop teenager behind the trio and wearing a head set in his ears. However, he didn’t move like the other hip hop teenager. Matter of fact, his face fills with anxiousness. His eyes fixed on the mobile screen like he wants to jump inside the screen. He bit his nails and whisper to himself like he cheering something. Later on we know that this teenager is one of the hard core Chelsea fan because we can see a Chelsea scarf wrap around his neck.





The actions of our hip hop teenager caught the 3 English hard core Manchester United fans and ignite the “Hooligans” feeling inside them all. They though what the hell who you think you are? If you want to listen to the music, then why the hell you wear that scarf for? Do you know who we are? We are the flesh and blood of the RED ARMY.





The 3 Pommies walk around the poor hip hop kid and we can see the difference in size between our kid and the 3 hard core red army fans. All of sudden, on of the 3 pommies stop short and look at, appears to be MP3 player, in our kid’s hand.



However, it’s not a MP3 player like they thought. It’s PCCW mobile phone which has a big match that they want to see on the screen. OH SWEET MOTHER OF GOD!!! IT’S A TV!!! IT’S PCCW MOBILE PHONE!!!!





Fan 1: (Pointing in amazement and ask our kids in struggle Cantonese) Zhuk Kau? Is that…..?




Kid:(Nods smugly)….Yeah!!! Live! Tsik bor….Only in Hong Kong

He show them the phone.





The fans stand there stunned staring at the screen and slowly back at our hip hop kid.

Fan 3: Er… do you think we can get a beer in here as well. (All laugh)




VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile






VO: Call 28881888 to sign up today.




We cut back at our hard core fans where our hip hop kid stand in the middle among 3 giants and watch the games on the PCCW mobile. Then Manchester United score the goal. The 3 pommies bust out a big loud cheer with happiness and fulfilling which make our kid disappoint and piss off.




All of sudden he turn off the screen and put his PCCW mobile back in his pocket and walk away.



The 3 hard core Manchester United fan stop cheering with disappointment and look at our kid while he walks away.





Treatment 01 : MTR : Aum Sky Exits

PCCW MTR // Aum-Treatment-01


Around 21.59 in MRT, the 3 English hard core Manchester United fans were their football club jerseys (same color but difference style), stand there anxiously.



Fan 1:
(He look at his wrist watch some look around and wish to get to the destination ASAP.) The match has already kicked off man!!! It’s all you bloody faults we’re late!!!

(Fan 1 blame the others because of Fan 2 was late and make them late for a big match)



Fan 2: Eh, eh! Calm down mate! I’m sure they haven’t start yet.



(Even though, Fan 2 knew the match already begun because they kicked off at 22.00 at Hong Kong time )



Fan 1 (gives Fan 2 a sarcastic look and thought Yeah bloody right mate!!!)


Fan 3: We’ve still got ten stops to go….um…


(Fan 1 and Fan 2 turn around and give Fan 3 a disapprove look just like if Fan 3 didn’t say anything that wouldn’t make the world explored. In the other word Would you just shut up!!!)

While the 3 English hard core Manchester United fans still argue, the camera will focus on the hip hop teenager behind the trio and wearing a head set in his ears. However, he didn’t move like the other hip hop teenager. Matter of fact, his face fills with anxiousness. His eyes fixed on the mobile screen like he wants to jump inside the screen. He bit his nails and whisper to himself like he cheering something. Later on we know that this teenager is one of the hard core Chelsea fan because we can see a Chelsea scarf wrap around his neck.

REF-Movie : Reaction



The actions of our hip hop teenager caught the 3 English hard core Manchester United fans and ignite the “Hooligans” feeling inside them all. They though what the hell who you think you are? If you want to listen to the music, then why the hell you wear that scarf for? Do you know who we are? We are the flesh and blood of the RED ARMY.

The 3 Pommies walk around the poor hip hop kid and we can see the difference in size between our kid and the 3 hard core red army fans. All of sudden, on of the 3 pommies stop short and look at, appears to be MP3 player, in our kid’s hand. However, it’s not a MP3 player like they thought. It’s PCCW mobile phone which has a big match that they want to see on the screen.
OH SWEET MOTHER OF GOD!!! IT’S A TV!!! IT’S PCCW MOBILE PHONE!!!!

Reference movie : Footballitis



Fan 1: (Pointing in amazement and ask our kids in struggle Cantonese)
Fan 1 : Zhuk Kau? Is that…..?

Kid: (Nods smugly)….Yeah!!! Live! Tsik bor….Only in Hong Kong


He show them the phone.


The fans stand there stunned staring at the screen and slowly back at our hip hop kid.

Fan 3: Er… do you think we can get a beer in here as well. (All laugh)

VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile


VO: Call 28881888 to sign up today.

We cut back at our hard core fans where our hip hop kid stand in the middle among 3 giants and watch the games on the PCCW mobile. Then Manchester United score the goal. The 3 pommies bust out a big loud cheer with happiness and fulfilling which make our kid disappoint and piss off. All of sudden he turn off the screen and put his PCCW mobile back in his pocket and walk away. The 3 hard core Manchester United fan stop cheering with disappointment and look at our kid while he walks away.


REF Movie : Footballitis



REF Movie : Footballitis : Re-Action

Original Story Board : MTR

Original Script MTR

MTR
On the MTR, three English Soccer fans in football shirts are standing head and shoulders above everyone else. They’re having a row.
Fan 1: The match has already kicked off! It’s all your fault we’re late!

Fan 2: Eh, eh! Calm down! I’m sure they won’t have scored yet…

Fan 3: We’ve still got ten stops to go…

As they argue, one looks over the other’s shoulder. There’s a cool young kid there with his head phones on watching the match on his mobile. The fan points in amazement. The other two turn around. The kid looks up and smiles.

Fan 1: (pointing in amazement) Zhuk kau? Is that …?

Kid: (Nods smugly)… yeah, Live! Tsik bor…only in Hong Kong.

He shows them the phone.

VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile

The fans stand there stunned staring at the screen. One looks back at the boy.

Fan 3: Er…do you think we can get a beer in here as well?

Pull out to see them huddled over the kid.

VO: Call 28881888 to sign up today.

Cut back to see the three fans cheering either side of the kid.