Thursday, March 29, 2007
Tentative Production schedule
Tentative Production Schedule of PCCW – Mobile ‘MTR’ TVC
(Rev. 1 – 29 Mar. 07)
30/03/2007 (Fri) am Director and Team travel to Hong Kong
12.00 Director arrive in Hong Kong Airport Int. Pre Production Meeting with Production House
14:30 Pre-Production Meeting with Client
01/04007 (Sun) Agency & Client fly to Bangkok for final check
02/04/2007 (Mon) Pre-light at Sky Exits Studio
03/04/2007 (Tue) Studio Shoot
04/04/2007 (Wed) Print shoot
05/04/2007 (Thu) Agency to preview rough cut
Guide Track recording in HK
06/04/2007 (Fri) Present rough cut to Client for approval
08/04/2007 (Sun) Client & 1 x Agency personnel return to HK
09/04/2007 (Mon) Client to present Rough cut to management in HK
Contingency for rough cut revision (If necessary)
10/04/2007 (Tue) Rev. rough cut to Client’s management
Music Score
11/04/2007 (Wed) On-line for compositing & supertitling
12/04/2007 (Thu) am Agency fly back to Hong Kong
13/04/2007 (Fri) VO recording & mixing in HK
Present final TVC to Client for approval
16/04/2007 (Mon) Airdate
(Rev. 1 – 29 Mar. 07)
30/03/2007 (Fri) am Director and Team travel to Hong Kong
12.00 Director arrive in Hong Kong Airport Int. Pre Production Meeting with Production House
14:30 Pre-Production Meeting with Client
01/04007 (Sun) Agency & Client fly to Bangkok for final check
02/04/2007 (Mon) Pre-light at Sky Exits Studio
03/04/2007 (Tue) Studio Shoot
04/04/2007 (Wed) Print shoot
05/04/2007 (Thu) Agency to preview rough cut
Guide Track recording in HK
06/04/2007 (Fri) Present rough cut to Client for approval
08/04/2007 (Sun) Client & 1 x Agency personnel return to HK
09/04/2007 (Mon) Client to present Rough cut to management in HK
Contingency for rough cut revision (If necessary)
10/04/2007 (Tue) Rev. rough cut to Client’s management
Music Score
11/04/2007 (Wed) On-line for compositing & supertitling
12/04/2007 (Thu) am Agency fly back to Hong Kong
13/04/2007 (Fri) VO recording & mixing in HK
Present final TVC to Client for approval
16/04/2007 (Mon) Airdate
Monday, March 26, 2007
Shooting Board MTR : with Story Line
MTR Shooting Board with Story Line
Around 21.59 in MRT, the 3 English hard core Manchester United fans were their football club jerseys (same color but difference style), stand there anxiously.
Fan 1: (He look at his wrist watch some look around and wish to get to the destination ASAP.)
Fan 1: The match has already kicked off man!!! It’s all you bloody faults we’re late!!!
(Fan 1 blame the others because of Fan 2 was late and make them late for a big match)
Fan 2: Eh, eh! Calm mate! I’m sure they haven’t start yet
(Even though, Fan 2 knew the match already begun because they kicked off at 22.00 at Hong Kong time Fan 1 gives Fan 2 a sarcastic look and thought Yeah bloody right mate!!!)
Fan 3: We’ve still got ten stops to go….um…
(Fan 1 and Fan 2 turn around and give Fan 3 a disapprove look just like if Fan 3 didn’t say anything that wouldn’t make the world explored. In the other word Would you just shut up!!!)
While the 3 English hard core Manchester United fans still argue, the camera will focus on the hip hop teenager behind the trio and wearing a head set in his ears. However, he didn’t move like the other hip hop teenager. Matter of fact, his face fills with anxiousness. His eyes fixed on the mobile screen like he wants to jump inside the screen. He bit his nails and whisper to himself like he cheering something. Later on we know that this teenager is one of the hard core Chelsea fan because we can see a Chelsea scarf wrap around his neck.
The actions of our hip hop teenager caught the 3 English hard core Manchester United fans and ignite the “Hooligans” feeling inside them all. They though what the hell who you think you are? If you want to listen to the music, then why the hell you wear that scarf for? Do you know who we are? We are the flesh and blood of the RED ARMY.
The 3 Pommies walk around the poor hip hop kid and we can see the difference in size between our kid and the 3 hard core red army fans. All of sudden, on of the 3 pommies stop short and look at, appears to be MP3 player, in our kid’s hand.
However, it’s not a MP3 player like they thought. It’s PCCW mobile phone which has a big match that they want to see on the screen. OH SWEET MOTHER OF GOD!!! IT’S A TV!!! IT’S PCCW MOBILE PHONE!!!!
Fan 1: (Pointing in amazement and ask our kids in struggle Cantonese) Zhuk Kau? Is that…..?
Kid:(Nods smugly)….Yeah!!! Live! Tsik bor….Only in Hong Kong
He show them the phone.
The fans stand there stunned staring at the screen and slowly back at our hip hop kid.
Fan 3: Er… do you think we can get a beer in here as well. (All laugh)
VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile
VO: Call 28881888 to sign up today.
We cut back at our hard core fans where our hip hop kid stand in the middle among 3 giants and watch the games on the PCCW mobile. Then Manchester United score the goal. The 3 pommies bust out a big loud cheer with happiness and fulfilling which make our kid disappoint and piss off.
Around 21.59 in MRT, the 3 English hard core Manchester United fans were their football club jerseys (same color but difference style), stand there anxiously.
Fan 1: (He look at his wrist watch some look around and wish to get to the destination ASAP.)
Fan 1: The match has already kicked off man!!! It’s all you bloody faults we’re late!!!
(Fan 1 blame the others because of Fan 2 was late and make them late for a big match)
Fan 2: Eh, eh! Calm mate! I’m sure they haven’t start yet
(Even though, Fan 2 knew the match already begun because they kicked off at 22.00 at Hong Kong time Fan 1 gives Fan 2 a sarcastic look and thought Yeah bloody right mate!!!)
Fan 3: We’ve still got ten stops to go….um…
(Fan 1 and Fan 2 turn around and give Fan 3 a disapprove look just like if Fan 3 didn’t say anything that wouldn’t make the world explored. In the other word Would you just shut up!!!)
While the 3 English hard core Manchester United fans still argue, the camera will focus on the hip hop teenager behind the trio and wearing a head set in his ears. However, he didn’t move like the other hip hop teenager. Matter of fact, his face fills with anxiousness. His eyes fixed on the mobile screen like he wants to jump inside the screen. He bit his nails and whisper to himself like he cheering something. Later on we know that this teenager is one of the hard core Chelsea fan because we can see a Chelsea scarf wrap around his neck.
The actions of our hip hop teenager caught the 3 English hard core Manchester United fans and ignite the “Hooligans” feeling inside them all. They though what the hell who you think you are? If you want to listen to the music, then why the hell you wear that scarf for? Do you know who we are? We are the flesh and blood of the RED ARMY.
The 3 Pommies walk around the poor hip hop kid and we can see the difference in size between our kid and the 3 hard core red army fans. All of sudden, on of the 3 pommies stop short and look at, appears to be MP3 player, in our kid’s hand.
However, it’s not a MP3 player like they thought. It’s PCCW mobile phone which has a big match that they want to see on the screen. OH SWEET MOTHER OF GOD!!! IT’S A TV!!! IT’S PCCW MOBILE PHONE!!!!
Fan 1: (Pointing in amazement and ask our kids in struggle Cantonese) Zhuk Kau? Is that…..?
Kid:(Nods smugly)….Yeah!!! Live! Tsik bor….Only in Hong Kong
He show them the phone.
The fans stand there stunned staring at the screen and slowly back at our hip hop kid.
Fan 3: Er… do you think we can get a beer in here as well. (All laugh)
VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile
VO: Call 28881888 to sign up today.
We cut back at our hard core fans where our hip hop kid stand in the middle among 3 giants and watch the games on the PCCW mobile. Then Manchester United score the goal. The 3 pommies bust out a big loud cheer with happiness and fulfilling which make our kid disappoint and piss off.
Treatment 01 : MTR : Aum Sky Exits
PCCW MTR // Aum-Treatment-01
Around 21.59 in MRT, the 3 English hard core Manchester United fans were their football club jerseys (same color but difference style), stand there anxiously.
Fan 1: (He look at his wrist watch some look around and wish to get to the destination ASAP.) The match has already kicked off man!!! It’s all you bloody faults we’re late!!!
(Fan 1 blame the others because of Fan 2 was late and make them late for a big match)
Fan 2: Eh, eh! Calm down mate! I’m sure they haven’t start yet.
(Even though, Fan 2 knew the match already begun because they kicked off at 22.00 at Hong Kong time )
Fan 1 (gives Fan 2 a sarcastic look and thought Yeah bloody right mate!!!)
Fan 3: We’ve still got ten stops to go….um…
(Fan 1 and Fan 2 turn around and give Fan 3 a disapprove look just like if Fan 3 didn’t say anything that wouldn’t make the world explored. In the other word Would you just shut up!!!)
While the 3 English hard core Manchester United fans still argue, the camera will focus on the hip hop teenager behind the trio and wearing a head set in his ears. However, he didn’t move like the other hip hop teenager. Matter of fact, his face fills with anxiousness. His eyes fixed on the mobile screen like he wants to jump inside the screen. He bit his nails and whisper to himself like he cheering something. Later on we know that this teenager is one of the hard core Chelsea fan because we can see a Chelsea scarf wrap around his neck.
REF-Movie : Reaction
The actions of our hip hop teenager caught the 3 English hard core Manchester United fans and ignite the “Hooligans” feeling inside them all. They though what the hell who you think you are? If you want to listen to the music, then why the hell you wear that scarf for? Do you know who we are? We are the flesh and blood of the RED ARMY.
The 3 Pommies walk around the poor hip hop kid and we can see the difference in size between our kid and the 3 hard core red army fans. All of sudden, on of the 3 pommies stop short and look at, appears to be MP3 player, in our kid’s hand. However, it’s not a MP3 player like they thought. It’s PCCW mobile phone which has a big match that they want to see on the screen.
OH SWEET MOTHER OF GOD!!! IT’S A TV!!! IT’S PCCW MOBILE PHONE!!!!
Reference movie : Footballitis
Fan 1: (Pointing in amazement and ask our kids in struggle Cantonese)
Fan 1 : Zhuk Kau? Is that…..?
Kid: (Nods smugly)….Yeah!!! Live! Tsik bor….Only in Hong Kong
He show them the phone.
The fans stand there stunned staring at the screen and slowly back at our hip hop kid.
Fan 3: Er… do you think we can get a beer in here as well. (All laugh)
VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile
VO: Call 28881888 to sign up today.
We cut back at our hard core fans where our hip hop kid stand in the middle among 3 giants and watch the games on the PCCW mobile. Then Manchester United score the goal. The 3 pommies bust out a big loud cheer with happiness and fulfilling which make our kid disappoint and piss off. All of sudden he turn off the screen and put his PCCW mobile back in his pocket and walk away. The 3 hard core Manchester United fan stop cheering with disappointment and look at our kid while he walks away.
REF Movie : Footballitis
REF Movie : Footballitis : Re-Action
Around 21.59 in MRT, the 3 English hard core Manchester United fans were their football club jerseys (same color but difference style), stand there anxiously.
Fan 1: (He look at his wrist watch some look around and wish to get to the destination ASAP.) The match has already kicked off man!!! It’s all you bloody faults we’re late!!!
(Fan 1 blame the others because of Fan 2 was late and make them late for a big match)
Fan 2: Eh, eh! Calm down mate! I’m sure they haven’t start yet.
(Even though, Fan 2 knew the match already begun because they kicked off at 22.00 at Hong Kong time )
Fan 1 (gives Fan 2 a sarcastic look and thought Yeah bloody right mate!!!)
Fan 3: We’ve still got ten stops to go….um…
(Fan 1 and Fan 2 turn around and give Fan 3 a disapprove look just like if Fan 3 didn’t say anything that wouldn’t make the world explored. In the other word Would you just shut up!!!)
While the 3 English hard core Manchester United fans still argue, the camera will focus on the hip hop teenager behind the trio and wearing a head set in his ears. However, he didn’t move like the other hip hop teenager. Matter of fact, his face fills with anxiousness. His eyes fixed on the mobile screen like he wants to jump inside the screen. He bit his nails and whisper to himself like he cheering something. Later on we know that this teenager is one of the hard core Chelsea fan because we can see a Chelsea scarf wrap around his neck.
REF-Movie : Reaction
The actions of our hip hop teenager caught the 3 English hard core Manchester United fans and ignite the “Hooligans” feeling inside them all. They though what the hell who you think you are? If you want to listen to the music, then why the hell you wear that scarf for? Do you know who we are? We are the flesh and blood of the RED ARMY.
The 3 Pommies walk around the poor hip hop kid and we can see the difference in size between our kid and the 3 hard core red army fans. All of sudden, on of the 3 pommies stop short and look at, appears to be MP3 player, in our kid’s hand. However, it’s not a MP3 player like they thought. It’s PCCW mobile phone which has a big match that they want to see on the screen.
OH SWEET MOTHER OF GOD!!! IT’S A TV!!! IT’S PCCW MOBILE PHONE!!!!
Reference movie : Footballitis
Fan 1: (Pointing in amazement and ask our kids in struggle Cantonese)
Fan 1 : Zhuk Kau? Is that…..?
Kid: (Nods smugly)….Yeah!!! Live! Tsik bor….Only in Hong Kong
He show them the phone.
The fans stand there stunned staring at the screen and slowly back at our hip hop kid.
Fan 3: Er… do you think we can get a beer in here as well. (All laugh)
VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile
VO: Call 28881888 to sign up today.
We cut back at our hard core fans where our hip hop kid stand in the middle among 3 giants and watch the games on the PCCW mobile. Then Manchester United score the goal. The 3 pommies bust out a big loud cheer with happiness and fulfilling which make our kid disappoint and piss off. All of sudden he turn off the screen and put his PCCW mobile back in his pocket and walk away. The 3 hard core Manchester United fan stop cheering with disappointment and look at our kid while he walks away.
REF Movie : Footballitis
REF Movie : Footballitis : Re-Action
Original Script MTR
MTR
On the MTR, three English Soccer fans in football shirts are standing head and shoulders above everyone else. They’re having a row.
Fan 1: The match has already kicked off! It’s all your fault we’re late!
Fan 2: Eh, eh! Calm down! I’m sure they won’t have scored yet…
Fan 3: We’ve still got ten stops to go…
As they argue, one looks over the other’s shoulder. There’s a cool young kid there with his head phones on watching the match on his mobile. The fan points in amazement. The other two turn around. The kid looks up and smiles.
Fan 1: (pointing in amazement) Zhuk kau? Is that …?
Kid: (Nods smugly)… yeah, Live! Tsik bor…only in Hong Kong.
He shows them the phone.
VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile
The fans stand there stunned staring at the screen. One looks back at the boy.
Fan 3: Er…do you think we can get a beer in here as well?
Pull out to see them huddled over the kid.
VO: Call 28881888 to sign up today.
Cut back to see the three fans cheering either side of the kid.
On the MTR, three English Soccer fans in football shirts are standing head and shoulders above everyone else. They’re having a row.
Fan 1: The match has already kicked off! It’s all your fault we’re late!
Fan 2: Eh, eh! Calm down! I’m sure they won’t have scored yet…
Fan 3: We’ve still got ten stops to go…
As they argue, one looks over the other’s shoulder. There’s a cool young kid there with his head phones on watching the match on his mobile. The fan points in amazement. The other two turn around. The kid looks up and smiles.
Fan 1: (pointing in amazement) Zhuk kau? Is that …?
Kid: (Nods smugly)… yeah, Live! Tsik bor…only in Hong Kong.
He shows them the phone.
VO: Just one monthly tariff brings you the UEFA Champion’s League, FA Cup, all the next season’s Premier League and much more, live on your handset. It’s a world first from PCCW mobile
The fans stand there stunned staring at the screen. One looks back at the boy.
Fan 3: Er…do you think we can get a beer in here as well?
Pull out to see them huddled over the kid.
VO: Call 28881888 to sign up today.
Cut back to see the three fans cheering either side of the kid.
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